Case study
A Refined Digital Experience for The Forme
We partnered with The Forme, a Sydney-based designer fashion retailer, to create an elevated online experience that reflects its carefully curated collections. What began as a series of website improvements evolved into a complete rebuild, bringing together sophisticated design, intuitive navigation and effortless shopping.
The Problem
The Forme initially approached Polly for strategic recommendations and improvements to its existing website. Our review revealed a bigger opportunity to refine the customer journey and create a digital experience that better reflected the brand's premium positioning.
Our Approach
We recommended a complete rebuild, focusing on a more cohesive design, intuitive navigation and a seamless shopping journey. Every decision was guided by the need to balance The Forme's sophisticated brand identity with practical ecommerce functionality.
Our Solution
We created an elegant, easy-to-navigate storefront that puts The Forme's designer collections front and centre. A unique product gallery elevates the shopping experience, while a size guide powered by Shopify metaobjects makes essential product information easier to access.
We also integrated Notify Me wishlist functionality, giving customers a convenient way to save their favourite pieces.
The Results
A more refined and cohesive online experience that brings The Forme's premium brand identity to life, with improved product discovery and a stronger foundation for future growth.