Conversion optimisation
More of your visitors, buying.
Understand where customers hesitate and improve the shopping experience, measuring the impact of meaningful changes. Whether we built your store or not.
Find the leaks
See exactly where sales slip away.
We connect your store's data and follow shoppers from their first visit to checkout. The biggest gaps become the first ideas to test, so the work starts where it will matter most.
How a test works
Change one thing. Measure what it did.
Half your visitors see the store as it is, half see the change. We measure what each group does, and only keep a change when the numbers say it helped.
Your growth view
Every idea, test and result. In one place.
Your portal shows what we're planning, what's being tested and what each change did. Tell us which results were worth it, and the plan adjusts.
Ideas
Testing
Results
A preview of the growth view in your Polly portal.
The loop
Find it. Test it. Keep what works.
Conversion work is never one big change. It's a steady rhythm of small, measured improvements that add up.
Find
Your analytics and store data show where shoppers hesitate, on which pages and which devices.
Prioritise
Your growth lead ranks the ideas by likely impact and effort, and agrees the order with you.
Test
Each change runs side by side with your current store, on real customers, until there's a clear answer.
Keep
Winners roll out to everyone. Everything we learn feeds the next round of ideas.
In your growth plan
Part of every plan. More of it as you go up.
Every plan includes a growth lead and your portal, and covers all five services. Here's how much of this one each plan gives you.
Grow
$3,500 a monthA conversion review every month, with the fixes made
Accelerate
$5,000 a monthEverything in Grow, plus a conversion test every month
Lead
$7,000 a monthEverything in Accelerate, with two conversion tests a month
Questions
Good to know.
Do you need to have built our store?
No. Conversion work suits any Shopify store. We start with a review of your store and your data, then agree the first tests with you.
How much traffic do we need to run a test?
Enough for a result to mean something. If your store is quieter, we make the clear fixes directly and save testing for the changes that are genuinely uncertain.
How long does a test run?
Usually two to four weeks, long enough to cover a full sales cycle. We tell you when there's an answer.
Will testing slow the store down?
No. Tests use Shopify's own tools where possible, so shoppers don't see a flicker or a slower page.
What do we see?
Every idea, test and result in your portal, in plain English, with a monthly review with your growth lead.
More ways to grow