Elevate your pet's nutrition.
Open Paddock wanted to shake up the pet food industry for good and needed a killer website to back up their ideas and ambitions.
Open Paddock is a trailblazing brand in the premium pet food sector, offering pet owners a selection of premium-grade pet food made from ingredients fit for human consumption. Packed with rich protein and nutritional value, their products stand apart by excluding fillers such as grains or cereals. Notably, more than 90% of these ingredients are locally sourced from Australia, a commitment that supports local farmers and guarantees a top-tier product.
At Polly, we embarked on a transformative collaboration with Open Paddock. Our mission was clear: to amplify their digital footprint, deepen customer engagement, and uphold their unwavering commitment to transparency.
Open Paddock's ethos was central. We meticulously highlighted their emphasis on human-grade ingredients, rich protein sources, and local sourcing. Over 90% of ingredients from Australia resonated with their commitment to quality and supporting local farmers.
We introduced an innovative QR code system, setting a new standard for transparency. This approach allowed customers not only to explore product details in-store but also trace the origins of each ingredient, establishing Open Paddock as a trailblazer in ethical and transparent practices. Knowing there was a good chance the customer was accessing the site via QR code meant an even greater focus on dialing in the mobile experience. To bolster Open Paddock's credibility and build trust among potential customers, we embarked on a social proof journey. Implementing user-generated content and authentic customer reviews, we created a tapestry of genuine experiences, illustrating the brand's impact on pet owners. These real-life narratives resonated deeply and contributed to enhancing Open Paddock's reputation.
The
Results
Increase in sessions
Open Paddock aimed to shift their buying preferences towards Woolworths and prioritise storytelling on their website. By leveraging QR codes printed on in-store packaging on Woolworths shelves we were able to amplify Open Paddock's digital brand engagement. We engineered a 23% increase in website traffic within a mere three months.
Once consumers were led online we cultivated a digital experience that elevated the brand, captured attention and nurtured engagement leading to increased conversions and elevated purchase frequency.
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