Launching a new brand
Launching a brand? Stand out from day one.
A Shopify store designed around your brand, with experienced people helping you decide what matters for launch. From the shopping experience to payments, shipping and tracking, we bring the pieces together so you can open with confidence.
From first call to launch day
Ten weeks. One clear path.
Most new stores are live in 8 to 12 weeks. Here's how a typical launch comes together, and what's ready at each step. You'll follow every step in your portal.
- Pages, features and price agreed
- Design approved by you
- Payments, shipping and tracking set up
- Tested on phone and desktop
- Live, with your team ready to run it
What's in the price
Your launch essentials. Included from the start.
Start with the pages, design and setup your store needs to launch. Add the features that suit your business, with a clear view of how each choice affects the price.
Your storefront
- Homepage
- Product page
- Collection page
- Cart
- Header and navigation
- Footer
- Search results
- Customer accounts
- Checkout branding
- Policy pages
Ready for launch
- Built for phones first
- Accessibility baseline
- Google Analytics 4 and Meta pixel
- Shop Pay and digital wallets
- Filters and sorting
- Speed foundations
- Tested on the latest browsers
- Launch support
- 30-day warranty after launch
Your Polly store
AUD, excluding GST. Shopify and app subscriptions are paid by you directly.
Price a new storeBranding
A strong brand. A confident launch.
If the brand is still taking shape, we start there, so the store and everything else you make look like they belong together.
Brand refresh
Refresh the brand you have.
Type, colour and an imagery direction worked out for your store, with a short guide your team can use.
- Type and colour system
- Imagery and photography direction
- A short brand guide
Full identity
Create your brand from the ground up.
A new logo and visual identity, with guidelines, ready before the store design starts.
- Logo and wordmark
- Visual identity and guidelines
- Packaging and social starting points
Popular for launches
Choose what your launch needs.
Most new brands add a few of these. Tick them in the configurator and the total updates as you go.
| Option | Price |
|---|---|
| About pageTell your story on its own page | $4,100 |
| Customer reviewsPhoto and video reviews, powered by Okendo | $2,800 |
| Email marketing setupKlaviyo connected, sign-up and consent captured | $600 |
| SMS marketing setupKlaviyo, with opt-in and consent captured | $500 |
| SubscriptionsProducts on a recurring schedule | $2,100 |
| Product quizRecommends the right product from a few answers | $1,500 |
| BlogFor content marketing and search | $4,100 |
Open Paddock · Pet food
From supermarket shelves to a Shopify storefront.
View projectA new brand, launched
Open Paddock. From supermarket shelves to a Shopify storefront.
A new pet food brand that needed its store live in time for its range landing in Woolworths. QR codes on every pack lead to the store, where shoppers trace exactly what goes into each recipe.
Questions
Before you launch.
What's included in the starting price?
Your homepage, product, collection, cart, search and account pages, designed for your brand, plus payments, analytics, testing, launch support and a 30-day warranty. Anything else is priced line by line in the configurator.
How involved will I need to be?
You'll join a planning session, approve the design, provide your products and content, and test the store before launch. Your portal shows what we need from you and when.
Can I see progress during the build?
Yes. Your portal shows each stage, what's ready for you to review and what's coming next.
We don't have product photos yet. Can we still start?
Yes. We design with your brand and the photos you have, and plan the shoot list with you so the real photos slot straight in.
Can we start before the brand is finished?
If the brand is close, we work alongside it. If it's still taking shape, we suggest a brand refresh or full identity first so the store isn't designed twice.
How long until we're live?
Most new stores are live in 8 to 12 weeks. We agree the launch date with you before we start.
Can you help us grow after launch?
Yes. Our growth plans cover conversion optimisation, email and SMS, SEO and AI shopping, with a growth lead who sets priorities with you.