What does a Shopify store really cost in Australia?

Real numbers, line by line, from the prices we publish, and the costs nobody mentions until later.

The short answer

At Polly, most stores land between $35,000 and $75,000. A migration from another platform adds the cost of bringing your data across. You'll find cheaper quotes and dearer ones elsewhere, and the difference usually comes down to how much is designed for your brand, how much is built properly, and how much is left out of the quote.

What drives the price

Four things move the number more than anything else:

• How many different page designs you need
• The features you add, such as reviews, subscriptions or a product quiz
• Whether you're moving data from another platform
• Whether the brand itself needs work first

Here's what those cost at Polly. These are the same prices as our configurator.

Three real examples

A new brand with an About page, reviews and email set up comes to $40,000. A WooCommerce store migrating with 500 products, customers, orders, redirects and search data comes to $49,500. A rebuild of an existing Shopify store with subscriptions and a loyalty program comes to $36,700.

Costs after launch

Your store also has running costs: your Shopify plan, the apps you use, and any ongoing help with email, search and improvements. Check Shopify's own pricing page for current plan prices, and ask any agency for their monthly costs in writing before you sign.

How to avoid surprises

Ask for every line in writing, ask what's not included, and ask what you're handed at the end. At Polly the price you sign is the price you pay, and every store includes a documented component library you can export.