UNSW Grad Shop

Our task was to craft an online store that resonated with a youthful demographic while staying true to UNSW's brand guidelines. Our mission revolved around creating a mobile-friendly experience tailored for users on the move and developing an alluring visual navigation system, ensuring effortless product exploration.

Understanding that students were frequently on campus or out and about, we embarked on refining the mobile shopping experience. Every aspect of the site was meticulously optimised to ensure effortless navigation and engagement on smaller devices.

To simplify product discovery, we introduced a visually driven navigation system. This innovative approach empowered users to explore merchandise and academic regalia intuitively, enhancing their shopping journey.

Combining the university's esteemed brand identity with a youthful twist, we crafted a design that resonated with the target demographic. The interface exuded vibrancy while staying true to UNSW's prestige.

While direct before-and-after comparisons weren't applicable due to the absence of a prior ecommerce site, our efforts bore significant fruit in reshaping UNSW Grad Shop's online presence.

Enhanced Student Experience: The mobile-centric design catered to students' on-campus activities, offering a seamless shopping journey that seamlessly fit into their busy schedules.

Engaging Navigation: The highly visual navigation system simplified product discovery, leading to an increase in engagement and conversions. Users effortlessly navigated through offerings, enhancing their shopping experience.

Reimagined Brand Identity: Our design fusion aligned UNSW Grad Shop's brand with a youthful, vibrant aesthetic. The result was an inviting and contemporary platform that not only resonated with the demographic but also reflected the university's prestige.

Our collaboration with UNSW Grad Shop propelled a new era of student-centric shopping. By creating a mobile-first design, introducing visual navigation, and redefining the brand identity, we established an online hub that effortlessly catered to students' needs. While quantitative comparisons might not apply, the resounding success lies in the platform's alignment with the university's ethos and its resonance with the vibrant UNSW community.