Revolutionising Personal Growth.
At Polly, we embarked on a remarkable journey with Dailygreatness, a brand driven by the belief that true change is born from action, not just knowledge.
Dailygreatness sought a digital platform that authentically represented their commitment to personal growth. The existing site lacked the tools needed for optimal conversions, and the user journey required simplification to echo the brand's essence.
We set out to streamline the user experience, focusing on practicality over complexity. By studying user interactions, we pinpointed areas for improvement that would lead to higher engagement and conversions. This included incorporating large format images on the product pages to better illustrate how the journals and planners work and better communicating their practical benefits.
In order to convert more visitors to customers, we implemented features like bundles, cross-sells, and upsells. These additions were integrated at just the right stage in the customer journey to maximise order value and promote exploration of complementary products.
Finally, we ensured that the design language resonated with Dailygreatness's values. Every design element was refined to reflect their ethos, maintaining consistency and strengthening their brand identity.
Our collaboration resulted in a redefined and sophisticated online presence that better aligned with Dailygreatness’ dedication to personal development. Through thoughtful design enhancements and strategic features, we achieved significant increases in conversions and Average Order Value. The result is an ecommerce journey that resonates with their mission and empowers users to embark on a journey of inner growth.
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