Authentic Kido Experience
Kido is a go-to destination for parents who want their kids to look stylish and feel confident in their clothing choices. See how we boosted their website to match their expanding brand.
As a business immersed in design, and youth culture with a focus on sustainability, Kido offered Polly the exciting challenge of translating their brand vision into a compelling website. The goal was to harmonise a digital experience that genuinely resonated with Kido's design-savvy audience, all while ensuring the website remained a backdrop rather than the main act. The objective was clear: let the website serve as a stage where Kido's diverse range of products could shine brightly. The aim was to craft a visual narrative seamlessly weaving together the entire user journey, reflecting Kido's identity and values.
Polly produced an online experience with playful interactions that highlight Kido’s stunning imagery and clean/fresh brand aesthetic.
Our team harnessed design and content elements that craft a coherent narrative that resonates with Kido’s customers, ensuring even the smallest interaction site reflects Kido's unique identity.
To maintain the emphasis on Kido's product range, our approach was to design a website that embraced minimalism whilst retaining a sense of playfulness. The site's layout and navigation were designed to allow Kido's offerings to shine without overwhelming the user with unnecessary distractions.
By focusing on the mobile experience and goal-orientated design, we aimed to boost Kido's conversion rates by minimising friction. Our carefully crafted user journeys, intuitive calls-to-action, and detailed product pages designed to guide visitors smoothly from exploration to purchase, resulting in a measurable increase in conversions.
The
Results
Our solution produced an online experience that authentically mirrored Kido's brand while guiding users smoothly through their product journey. A perfect blend of design and ecommerce strategy underpin a website that not only showcases their products but captured Kido's vibrant essence.
Increase in revenue
Open Paddock aimed to shift their buying preferences towards Woolworths and prioritise storytelling on their website. By leveraging QR codes printed on in-store packaging on Woolworths shelves we were able to amplify Open Paddock's digital brand engagement. We engineered a 23% increase in website traffic within a mere three months.
Once consumers were led online we cultivated a digital experience that elevated the brand, captured attention and nurtured engagement leading to increased conversions and elevated purchase frequency.
Increase in conversion
Increase in sessions
Increase in AOV
%20Product%20Thumbnail%20(5)-min.jpg)
%20Product%20Thumbnail%20(6)-min.jpg)
%20Product%20Thumbnail-min.jpg)