As a business immersed in design, and youth culture with a focus on sustainability, Kido offered Polly the exciting challenge of translating their brand vision into a compelling website. The goal was to harmonise a digital experience that genuinely resonated with Kido's design-savvy audience, all while ensuring the website remained a backdrop rather than the main act. The objective was clear: let the website serve as a stage where Kido's diverse range of products could shine brightly. The aim was to craft a visual narrative seamlessly weaving together the entire user journey, reflecting Kido's identity and values.

By focusing on the mobile experience and goal-orientated design, we aimed to boost Kido's conversion rates by minimising friction. Our carefully crafted user journeys, intuitive calls-to-action, and detailed product pages designed to guide visitors smoothly from exploration to purchase, resulting in a measurable increase in conversions.

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